SEO For Small & Medium Enterprises
Posted on: December 13, 2009 | Category: search engines | 24 Comments
In today’s world, just about everything in business can be connected to the Internet. This applies to all types of business, from multimillion dollar companies to the smaller local general stores or other SME (Small & Medium Enterprises).
Small business can be losing out on a large customer base if they underestimate the power of the Internet and how maintaining a well optimized website has many benefits. People seek information on services or products on the Internet. Let’s take a look at SEO (Search Engine Optimization) and what this means for your small or medium enterprise.
SEO stands for search engine optimization. Search engine optimizers are professionals who can take your website, optimize it correctly and in the end, bring you a lot of traffic and potential customers.
Let’s take a look at why search engine optimalization is so important and how this can apply to a small or medium enterprises. Everyone has a website in today’s world, from international companies to personal sites. When someone wants to find out about services or products, they turn to their computer.
It’s very important for a small business to have a well planned out website . You want any person to easily see what you offer, who you are and by which methods they may obtain your services or products. However, you can have a wonderful website, this does not help you if no one can find you.
But remember, it will do your small business no good if you can only be found by the particular name of your business.
You want to be found when people enter in certain keywords. What are keywords, you may ask?
Keywords are words that the average person enters into a search bar of a Search Engine to find out information.
For example: if you sell bread and baked goods you would want your bakery’s website to come up high in the search results for “bread and baked goods”.
The goal of most business websites is to appear on the first page of results. Very rarely does the average person look passed the first page. If they do, it is even more rare if they look passed the third page. You can always pay to appear first (e.g. Google Adwords), this would be a sponsored listing. This process is called SEM, what stands for Search Engine Marketing. However, if you website text is optimized correctly, you can appear highly ranked for the key words of your choice.
The goal of optimizing a site is to edit the content and coding to both increase its significance to particular keywords and to remove barriers to the indexing activities of search engines.
This means you need to have a valide (according the W3C-webstandards) source-code, having your content seperated from your layout (CSS), visual effect (javascripts) etc. Concerning the content of your website, keyword-density is one of the main aspect Search Engines look for, but be careful. Doing this the wrong way (e.g. hidden, non-visible layers/divs loaded with keywords is not very smart to do, … you can get banned from Google!).
The majority of people search via Google, although other search engines are used as well. In most cases, a website should be created to please Google and other search engines will follow along. Do SEO for your small business and you will be seen by more people than you thought possible. If you are not optimized correctly, you could land so far back in the search results that no one will ever find you. Never underestimate the need for proper SEO for your small business.
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.
About the Author (gonzo)
My name is Jan Rajtoral and I am the Founder of and Designer at gonzodesign, providing design services across the full spectrum of Brand Identity, Graphic Design, Print and Advertising Design & Website Design.
{This article contains : 707 words}
Category: search engines | 
Subscribe to RSS | 
RSS-Feed by e-Mail
Post Title: SEO For Small & Medium Enterprises → December 13, 2009
More Posts about this Topic:
- How to Promote your (static) Website → August 18, 2010
- The Basics of Keyword Optimalization → June 15, 2010
- Search Engine Optimization Tips & Tricks → February 24, 2010
- Google Webmaster Guidelines → January 17, 2010
- Free SEO-Tools in Google’s Search-Bar → January 5, 2010
Share this Article/Post!
We really appreciate your support. If you enjoyed this article, please consider sharing it with others using the social bookmarking site of your choice.
Only Valuable Comments Get “Link♥Love”
2 Trackbacks/Pingbacks
- Pingback: SEO For Small & Medium Enterprises | SEOProTraffic on Dec 13, 2009
- Pingback: Take a Quick Trip on the Open Road to Add More Dimensions of … | Bicycling Leisure Knowledge on Dec 13, 2009 Get a Trackback link
24 Gorgeous Responses,
to this article: “SEO For Small & Medium Enterprises”
Leave your Comment
(only English & Dutch comments are allowed)
Subscribe to our Feed
Stats & Bookmark
- FeedBurner:
- @gonzodesign_: 246 followers
Featured Sites
About
- gonzoblog.nl is all about:
- Brand Identity, Logo Design, Corporate Identities, Print Media, Graphic Design, Typography & Digital/Web Media.
- gonzoblog.nl is proudly powered by: gonzodesign, creative solutions.
Advertise with us?
| This WordPress-theme 'gonzoblog' is created by:
Hi,
Thanks for the great beginner article about SEO. From my own experiences I can say, that many beginning businesee forget SEO totally. They have no clue how to use it and what they could potentially receive.
This is also very true for beginning websites, blogs and similar sites. People just do not understand SEO and they will lose a lot in search engine traffic.
Hi Social Media Guide,
Thanks for your comment, it’s oh so true! SEO is one of the most important things for your site/blog (and I’m not saying this to get more SEO-projects, hihi).
SEO is a continious process to get your blog/site found with your desired keywords. Because, … what’s the value of a blog/site that can’t be found? It’s the same as yelling out in open space, … no one will hear your message …
Cheers & Ciao ….
Twitter ID: gonzodesign_
Excellent Information.
Hi Seo Company,
Thanks for your compliment, much appreciated, there are more articles about SEO on the gonzoblog.nl
Subscribe to our RSS and you’ll be the first to know about our new (SEO) articles.
Cheers & Ciao …
Twitter ID: gonzodesign_
Aw, this was a really quality post. In theory I’d like to write like this too – taking time and real effort to make a good article… but what can I say… I procrastinate alot and never seem to get something done.
Hi Tom,
thanks for your super-comment, you’ve just made my day! You’re right, it’s all about taking the time and effort and that’s something we don’t always have?
That’s the reason why I’m posting once a week, posting ‘quality’ (I hope?) in stead of quantity. I don’t always have the time to post more often and good research costs time, loads of it!
Twitter ID: gonzodesign_
I was very pleased to find this site. I wanted to thank you for this great read!! I definitely enjoyed every little bit of it and I have you bookmarked to check out new stuff you post.
Hi Marla Ford,
Thanks for your kind remark and I’m glad to that you’ve found the gonzoblog.nl
You can always subscribe to our RSS if you want to stay in touch.
It’s even easier if you subscribe by email, every new post will be emailed to your inbox. What a service …, hihi.
Hope to see you next time on the gonzoblog.nl!
Cheers & Ciao …
Twitter ID: gonzodesign_
Great blog, found you by accident, bookmarking now for future reference, thanx.
Hi Sam,
thanks for your comment, much appreciated. Subscribe to our RSS-Feed, if you want to stay informed about this topic?
Cheers and Ciao …
Twitter ID: gonzodesign_
Wow, great info here, glad to have found your awesome blog, I’ll be bookmarking you to keep abreast of your ideas here.
Megan
Hi Megan,
Thanks for your visit and for bookmarking the gonzoblog.nl
Cheers & Ciao …
Twitter ID: gonzodesign_
Great post. Glad to found your blog. Its very helpful to SME.
Hi SEO LBS,
Thanks for your comment, much appreciated! Glad you’ve found the gonzoblog.nl!
Cheers & Ciao ..
Twitter ID: gonzodesign_
Wow! Thanks for the great informative post.
I think the above article is informative for all concerned people. For me the Informations are really really useful. I’ve Bookmarked this page for future reference.
Thank you
Robin Jokes
Hi Jokes,
I’m glad I’ve could be of any assistance with my blogpost. The blogpost, is a general post about SEO and why SEO is important for all SME’s.
There are some ‘in depth’ articles in the gonzoblog about SEO, and I’m planning to write a new big post about SEO (my experiences on the redesign of my corporate site).
So keep visiting the gonzoblog.nl! Thanks for your comment, cheers & ciao …
Twitter ID: gonzodesign_
Wonderful! I really did not think about this topic before from your point of view. But now I am thinking about your idea. I’ve also discussed with my friends about your post.
Thank you gonzoblog.nl I’ve bookmarked this page for my reference.
Hi Thea,
hope I could be of any assistance? (visit the ‘Search engines’- category for more about the topic of SEO)
Cheers & Ciao …
Twitter ID: gonzodesign_
I’ve never even thought about commenting till now. I guess if I really like a post I find myself checking the external links for more and favoriting (if that is a word) the post instead. From now on though I’ll definitely try and drop a comment every so often.
Hi Kukri,
thanks for your comment and watch out with those sharp knives, will ya? Cheers & Ciao ..
Twitter ID: gonzodesign_
Valuable information and excellent design you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!! Thumbs up Stress can be a good thing if you use it to make sure you do all the right things.
Hi everest,
Thanks for your support, it means a lot to me! And yes, stress can sometimes function as the ‘accelerator’ for (good) design ;-P
Cheers & Ciao …
Twitter ID: gonzodesign_