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Do Colors Influence Website Visitors?

Posted on: September 27, 2009 | Category: digital / web media | 8 Comments

Several years ago, having a web page (as a business or as an individual), was an indicator of prosperity, and required a certain amount of financial power. Nowadays, almost everybody has one. They are easy to create (thanks to instant web page generators), even if they are not always works of art.

The main problem resides primarily in choosing the right colors for the web [ read more .. ]

Mixing CMYK Inks on the Computer

Posted on: September 13, 2009 | Category: graphic design | 6 Comments

Mixing colors on the computer can be quite frustrating, if those colors are expected to translate to a 4-color printing press. The name of the game here is “color compromise.”

The problem is that the range of available colors in CMYK, or process, printing just isn’t very big, compared to the range of colors the human eye can see, or that the computer can create. In [ read more .. ]

Principles of Logo Design and more …

Posted on: September 6, 2009 | Category: brand identity | 8 Comments

The veterans of the logo design industry have achieved their success for a reason. Sure, it’s partially due to the years of practice, blood, sweat, tears and inky fingers. But mainly, it’s because they stuck to the ten solid-gold principles of world class logo design.

Ensure a thorough design brief is received
As with all design projects, the brief outlines the plans, desires and expected outcomes of [ read more .. ]

Choosing & Using Type

Posted on: September 2, 2009 | Category: typography | No Comment

Type … In your lifetime you’ve seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read.

Type is important because it’s an unconscious persuader. It attracts attention, sets the style and tone of a document, colors how readers interpret the words, and defines the feeling of the page–usually without the reader recognizing a particular typeface.
TYPE IS YOUR [ read more .. ]

 

 

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