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Print Design: Brochures and Flyers

Posted on: August 25, 2010 | Category: graphic design | 2 Comments

Brochures (also called pamphlets) or flyers, hand-outs in common, can be very effective marketing tools.There are many purposes why to print a brochure or a flyer but whatever the purpose may be, you want to create a design that looks professional and attractive.

Brochures almost always act as the face of a company to express their services and ideas, future projects or to showcase a product-launch. Brochures [ read more .. ]

Print Design: What is Resolution?

Posted on: May 25, 2010 | Category: graphic design | 14 Comments

For designing digital files intended for offset printing, it’s essential that all of the images and photographs in your files are of high resolution, ensuring you a high quality print-job.

Probably you have seen printed brochures or other printed marketing material that contain blurry or blocky images? This always provides a bad presentation and most likely is caused by embedding low resolution images. The information below [ read more .. ]

Print Design: Don’t forget to use Bleed

Posted on: March 1, 2010 | Category: graphic design | 5 Comments

Printdesign requires certain specifications to make sure that your work will be printed correctly. If graphics or images in your layout make contact with the border of your graphic document, you’ll need to use ‘bleed’.

The term bleed  is used for all graphic objects overlapping the border of your document, this is the area of artwork that is extended beyond the actual dimensions of your design. It is used to avoid strips of white [ read more .. ]

Mixing CMYK Inks on the Computer

Posted on: September 13, 2009 | Category: graphic design | 6 Comments

Mixing colors on the computer can be quite frustrating, if those colors are expected to translate to a 4-color printing press. The name of the game here is “color compromise.”

The problem is that the range of available colors in CMYK, or process, printing just isn’t very big, compared to the range of colors the human eye can see, or that the computer can create. In [ read more .. ]

10 Rules for Page Layout and Design

Posted on: August 27, 2009 | Category: graphic design | No Comment

This article is about the basic rules for Page Layout and Design, especially for:  book prints, editorials, articles, brochures and all other kinds of marketing material which contain (big) parts of content/text.

1. There is no such thing as an ‘unbreakable rule’! But break them carefully; only when you are sure that, by doing so, you are creating a more effective piece.
2. Keep it simple. Don’t clutter [ read more .. ]

 

 

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