Two weeks ago Gonzo was nice enough to post my article “Logo Design Tips to Make Your Brand Pop”. Those were tips I learned working as a graphic artist at Blue Soda Promo.
Blue Soda Promo is an e-commerce promotional products company that imprints company logos on everything from custom printed tote bags to promotional stress balls. To ensure the best quality products we ask our customers to provide us with high quality vectored art.
If you haven’t had time to read my previous post here is the definition again.
“A vector file is made up of shapes and lines to make a vectored graphic.”definition
Adobe Illustrator is the most common program to make vectored images and come in formats such as .ai, .eps, or .pdf. Vectored graphics are full scalable images, meaning they don’t lose anything based on size. While a raster image (aka .jpg, .gif, .bmp, .png) begin to look pixelated when you scale them up or down.”
Having vectored art ensures that we are able to change colors, resize, and easily edit any changes that are necessary to print. The problem is that over half of the art that we receive from customers is not in a vectored format.
This means the art department has to recreate the art in order to provide the customer with what they want. When this happens there could be slight changes to the art for various reasons. A bad picture (pixilation is a bitch!), fonts (we’re not able to find every font in the world… most, but not every single one) and time. The more time we spend recreating art, the farther behind we get in other things.
More tips to make your brand pop
We all know how important it is that a logo stays consistent for branding purposes, so to ensure that your logo is up to par here are some more tips to make your brand POP!
1. If you’re creating the logo yourself, or hiring a graphic artist, make sure they are using the proper software. The most common programs for creating graphics are Adobe Photoshop and Illustrator. Other programs may be outdated or others may have trouble opening up your files.
2. If for SOME reason Photoshop is the choice you HAVE to go with (Photoshop uses pixels and is not VECTORED ART) make sure you are using a big canvas (using a 300+ dpi resolution). The bigger the image the more detail you can see. It will also be easier to recreate if necessary. Remember, it is always easier to shrink an image than expand one.
3. After creating your logo, make sure you get copies of your logo in multiple extensions – my suggestion save as a .jpg (an Internet friendly image, usually with a white background), a .png (your logo with no background, good for design and small file size), a .ai, .eps and .pdf (Adobe Illustrator files – WOOO!).
4. Ensure that your Adobe Illustrator files are truly vectored art – You have no idea how many times I have gotten a .ai or .eps file that is just embedded with a .jpg. THAT IS NOT VECTORED ART, and does not help anyone.
5. Save your logos in a safe place that people can access. It’s amazing how many times customers don’t know where their company logo is, don’t know who has it, or just don’t have access to it. I’ve been asked multiple times to pull banners off websites to get logos because they can’t think of any other way to get us their art.
I hope these tips help in making sure your brand “pop”!