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Techniques that really boost Blog Traffic

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After one and a half year of blogging here on the gonzoblog, I found some traffic-boosting techniques that really work for my blog. If you want to get more people to your site, then you’re going to need to figure out how to do that without digging deep into your pockets to make it happen.

Okay, so you have a blog, .. but you’re not alone! Only how can you get more traffic to your site, assuming you’re writing unique and quality articles? In this article I want to share 4 techniques with you that really gets you free blog traffic and a big deal of exposure that could flood your blog with interested and targeted visitors.

These techniques I will describe are for me the best way to get more traffic to the gonzoblog. There are loads of articles on the blogosphere about this same topic, even have one here on the gonzoblog: Free Blog Promotion to Boost Traffic. But those articles always give you the basics or a huge list of  ‘things-you-should-do’, but they all seem to forget to tell you which techniques work best.

Before I will get into these techniques, it’s very important that you understand that while free traffic does not cost you any money, it will require loads of your time and energy to execute. It’s also important to know the code of your blog and how to change or even improve it.

Is your Blog SE-optimized?

No need to explain what SEO is and what Search Engine Optimalization can do for your (blogging) website. If you still have any questions or doubts about the benefits of good  SEO and what it can do for your online presence on the web, please read the following articles from the Search Engine Category.

It also goes without saying that you should code your blogging website according the W3C-webstandards and that you should try to get your blog validated. If you have loads of plugins,  imported (API) Feeds, 3rd-party-codes (like e.g. some of the advertisement codes), etc., it’ll be almost impossible to get your blogging-site 100% validated. My advice is just to try and change the majority of the dirty code to valide code.

Hot issue in SEO the last couple of months is the Web Page Speed of your (blogging) site. Since Google has included a new signal in their search ranking algorithms: site speed. Why?

“Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.”

[resource: Google's Webmaster Central Blog]

You can use Google’s Page Speed to evaluate the performance of your web pages and to get suggestions on how to improve your website. So if you have some plug-ins, javascripts, code-snippets that you aren’t using, or your blog can do easily without, ditch them! This most certainly has a big influence on your page speed, in general: the more you can ditch from your code, the faster your website will upload.

The rankings in search engines are keyword-based: words used in queries on search engines by the user(s). So it’s quite obvious keywords are very important and every time you create content, .. you should consider doing a keyword-research. More information about this topic you can read here: The Basics of Keyword Optimalization.

If you do these 3 things right, you’ll notice more traffic from Search Engines to your blogging site. Of course there are a lot of things more you can do, but I experienced these 3 SEO-aspects really bring more Search Engine visitors to your blog.

Commenting on other Blogs

For this technique to work it’s important to find a list of blogs related to your market that you can comment on. What this technique allows you to do is tap into blogs that already have a fan base and high traffic. BTW: This technique only works if you leave constructive and useful comments, you really need to read the article first in order to make a comment to be approved by the moderator. And please don’t use lousy comments like ‘nice post’, .. or ‘great blog’!

What makes this technique so effective is that you literally are able to tap into the existing traffic of the high profile blogs you target and with a backlink to your blog and relevant comments you can attract some of that traffic or interested readers back to your site.

I can give you a simple example: Last sunday I published the redesign of my online portfolio. The next day I commented on 2 different articles, one was a showcase of online portfolios and another about the use of textures in a website. Within 2 days I had 60+ unique visitors from both blogs alone!

blog-promotion

Social Bookmarking & Networking

Social bookmarking is one of the easiest ways to get high quality backlinks and instant traffic pouring into your site. Websites like Digg, StumbleUpon, Delicious, Reddit and others are filled with people who are constantly looking for new information on their topic of interest.

Use your Twitter, Facebook, LinkedIn and other social networking sites to promote your articles. There are very much social networking sites out there, so pick your favorite network and start promoting your article, blog or product. The 3 social networks mentioned in the previous sentence are the biggest of their kind, you really need to focus on these social network sites for the best results.

If you’re member of any social community websites (e.g. dribbble, Forrst, Behance, etc.), you could mention that you have posted a new article on your blog. The more you spread the word, do this wisely and on the bigger and relevant platforms, the more interested visitors you could get reading your blogging site.

Blog/Article Directories

After all the hard work you put into your article, you still have another detail to take care of: you will now have to think of ways to promote your article or blog. After all, if you don’t do it, who will?

There are a lot of sites that you can use to promote your article (article directories) and they can be a tool to promote your articles and your blog. I now could list 50+ article directories here, .. but I won’t, there are enough other blogs who do that!

Instead of that I’m going to share which article directories drive the most traffic to my blog after submission of an article (not in any specific order):

In general, article directories are great to get more exposure! One small bit of advice though, try to spread the various submissions to the social networks and to the article-directories. Best to do it in a period of 2 days after publication of your article.

Find out where most of your visitors come from, and at least focus on promoting your blog post on these article directories. It’s just a pity spending your extra time promoting articles for an extra 5 – 20 visitors/month, especially when you consider that the above mentioned article directories generate 500+ visitors/month here on the gonzoblog.nl!

Conclusion

Just as almost everything in life, the 20-80% rule can also be applied to the activities to boost your traffic. Find out what works best for your traffic and focus your time and energy on that, spent more time on the 20% activities that bring you the 80% result.

Of course there are far more ways to boost traffic to your blogging site: increasing the frequency of posting your articles, a good and valide RSS Feed, guest-posts on other blogs, great and unique content, etc., etc.

And the list can go on, and on, .. but you really just need to try a lot of different approaches and identify what does work– even if it only works a little – you’re on the right way, and then build upon that.

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Please let me know how you boost traffic to your (blogging) website, or if you have any questions about this article, please use the comment-section below.

 

Author: Jan Rajtoral

Jan Rajtoral AKA Gonzo the Great is the Founder of and Designer at gonzodesign, providing design services across the full spectrum of Brand Identity, Graphic Design, Print and Advertising Design & Website Design.

14 comments

on this article: “Techniques that really boost Blog Traffic”
  1. Thank you for this article. That’s all I can say. You most definitely have made this blog into something special. You clearly know what you are doing, you’ve covered so many bases.Thanks!

  2. Hi Brett,

    how’s my foursquare-buddy? Glad to read you have found this article useful.

    The points described really work for me, Every month I have more visitors coming here to the gonzoblog!

    See you on foursquare, thanks for your comment. Cheers & Ciao ..

  3. I’m always looking for ways to increase my traffic! Thank you.
    .-= Brett Widmann´s last blog ..The History and Present State of Domain Names Infographic =-.

  4. Hi djavupixel,

    yep, article directories really do help to get some great traffic! Thanks for your comment, cheers & ciao ..

  5. Blog/Article Directories can really help sometimes to get traffic!
    good post thanks!
    .-= djavupixel´s last blog ..Envato WordPress Ultimate Bundle Pack =-.

  6. Hi Adrian,

    I also submit my articles to designmodo, but thanks for the advice.

    What I tried to do in this article to let blog-owners find out where the most traffic comes from and focus their promo-time there.

    If designmodo works for you and boosts traffic to your site,spend more time and energy and you’ll score even better!

    Thanks for the extra link, cheers and ciao ..

  7. add designmodo.com to promote your article ;)

  8. Hi Esther,

    Haha, yep, I’m giving my secrets away what works for me, concerning blog traffic.

    It’s all about the underlaying story; try things, experiment and play, but don’t forget to ‘measure’ your experiments. In the Netherlands we’ve got a saying for that:“Meten is Weten.” (to measure is to know)

    Example: If you know on what blog-topics you score good, concentrate and focus on that. Believe me, you’ll score even better!

    Thanks for your comment! Cheers & Ciao ..

    P.S.: That’s what we call gonzo-service ;-P

  9. There is a new term I just picked up: the’plakfactor’[DUTCH]of the info you just gave is the most important thing to have. Plakfactor in english, can you think of a word that describes it accurately and fashionably? Stick or Gluefactor perhaps: things you can immeditately implement succesfully in your own situation. GREAT SERVICE!

  10. I think I’ll need to read it once more but I feel a WOW! factor here…

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