It’s useless to have the best designed website which no one can find! Many web designers often ignore search engine optimization to improve their website’s search engine results page rankings. Done correctly, SEO should be implemented from the very first stages of the site and its development.
If you want people to find your site, build it in accordance with the criteria that Search Engines use for ranking sites. You not only want to be listed by the Search Engines, you want to be listed as one of the top sites when someone searches for a site using your keyword(s).
Take my design company, gonzodesign, for example. Someone searching via Google for a ‘Website designer in the Netherlands’ is most likely to enter the keywords ‘website design Netherlands’. This produces 35.600.000 results! So if you are interested in getting prospects from search engine leads, you must optimize your site so that it will be listed near the top for your keyword(s).
Writing down all the accessible SEO information into one article is quite impossible. The basic theory, however, is quite simple:
“Search Engines need content/text.”
Search Engines will rank your site well if you follow these simple rules:
- Write an accessible site. Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.
- Include plenty of well-written text (with a minimum of 300-500 words per page) with relevant page titles that employ your keywords. It’s wise to repeat your main keywords in the first paragraph , it’s all about keyword density!
- Have incoming links from high-quality sites. Search Engines will rank your site better with good and relevant link-popularity.
- Make sure that your index page contains text links to pages deeper within your site. Link your other pages with each other too!
- Use an effective and logical navigation structure. Search Engines move, much as human users do, from page to page. Make sure that there are no dead links.
- Remember to submit to directories (Open Directories) as well as Search Engines. The most important directories are DMOZ, Yahoo & Google. Humans process these directory submissions, so carefully follow the guidelines given during this process. In particular, make sure the description of your site uses well-chosen keywords in natural-sounding sentences.
- Update your site at frequent intervals.
- Do not try to “trick” Search Engines with techniques such as explained in an earlier post on the gonzoblog.nl: Google Webmaster Guidelines.
Okay, so you’ve followed these tips, optimized your content and website for Search Engines, submitted to Yahoo & Google and to DMOZ in accordance with the guidelines found on their sites, and managed some links from high-quality sites. Can you now go and relax and wait as loads of new customers visit to your website?
No, nada, njet, niet, non, nein …
You can’t live without a website if you’re doing business in the 21st century and SEO helps you to get more traffic (read: prospects) to your website. But your website must be part of a comprehensive marketing plan, a website alone is not enough. Incorporate your URL in all advertisements, news releases, and office collateral (brochures, business cards, stationery, etc.) These will help drive targeted traffic to your site, where you can then provide your visitors with the quality information and service that will encourage them to do business with you.
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What SEO tips have you tried that have worked for you? Share your favorite techniques and how they boosted you results. You can do so in our comment-section, .. thanks in advance!