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Brands promote attention, loyalty and profits


Leveraging a good brand promotes attention, loyalty and profits.  Brand and logo design specialists at gonzodesign can make sure your brand creates the buzz your business needs with the right development, identity, positioning and equity.

//.01 Logo Design

We start by doing our homework. We research, listen, read and study – both your company and your competition – to learn about our clients’ value proposition and competitive positioning.

Brainstorming is the heart of any creative process. After all the analyzing and research, we compile and write out the ideas that we learned from the previous steps. From there, we determine which artistic direction to take your brand. We perform careful color analysis because it’s one of the most powerful tools when creating a brand. Color evokes emotion, and subsequently, recognition.

Then, we begin the actual design process for your logo. Rather than taking a shotgun approach and creating a multitude of directions, gonzodesign will focus on the best solution based on our research and the information provided by you. Like color, an icon or font can evoke a certain, sometimes unexplainable, reaction or emotion. Generally, the actual balance of all the elements involved with the logo design is what can resonate and become memorable with the brand’s audience. Our customers not only see the results of the logo design, we explain to them how we arrived there.

Logo design is the basic element in branding. It appears on your product, its packaging, advertisements, company’s stationary, bill boards, promotional materials etc. Repeated appearance of your logo builds an image of the product in the eyes of the customers.

Though branding of a product constitutes number of factors among which effective logo design has gained vital importance. Your logo should have the quality of being memorable and easily recognizable. It should convey what your company and your product is all about.

Initial financial crunch lead the entrepreneurs to get the logos designed by brother, sister, cousin or friends. You may save money on getting your logo designed by an amateur graphic designer who might miss the core concept of logo designing. You will end up getting a logo which is misunderstood by the general public. This may lead to the failure of your product and brand.

“Get a free logo”, “Logo design in 2 hours”, “Fast and cheap logo designs” are some common tag lines you come across when you start searching for a logo design company.

Nothing comes for free, logo designed in 2 hours will lack depth and understanding and a cheap logo might prove expensive in the long run. All of these attractions will lead you to major nightmares of branding. Getting your company logo made by a professional logo designing company is the only and final solution. This will help you a long way in branding your company and its products.

Most importantly, yes, gonzodesign can make your logo bigger! Seriously tho, please don’t ask for that.

//.02 Marketing Materials

gonzodesign has the capabilities to provide the following additional marketing support materials:

  • Business Cards
  • Stationary
  • HTML Email Templates (e-cards)
  • Brochures, Flyers, Posters
  • Banner ads

We understand there are many, often unique, marketing solutions for brand development. If you have a great idea for something you would like to try, or don’t see above, please contact us.

Corporate Identity Lamet

//.03 Style Guide

The perception of your organization comes from all the materials you release into the wild. This includes all manner of materials made available to your target market, your suppliers, your strategic partners and your staff.

Rather than let a slew of disparate, disconnected materials flow into the world, pro-active brand development will guide your target audience’s perception to what you want it to be and to what it ideally should be. Consistency is the key when establishing your brand, and establishing a set of rules in the form of an official Company Style Guide is the best step your organization can take to achieve any degree of long-term consistency. Besides, when John from accounts receivable thinks it’s a good idea to stretch the logo to fit on top of invoice letterhead, change its color, or update the slogan to something witty like “Show me the money,” you have a nice document with which to roll up and whack him.

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Contact us and see how you can benefit from the brand services provided by gonzodesign.


Author: Jan Rajtoral

Jan Rajtoral AKA Gonzo the Great is the Founder of and Designer at gonzodesign, providing design services across the full spectrum of Brand Identity, Graphic Design, Print and Advertising Design & Website Design.


on this article: “Brands promote attention, loyalty and profits”
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