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Add Value to your Marketing Communications

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Graphic design is the process of visual communication that combines ideas, imagery and text to convey information to an audience to invoke an action. Graphic design is part of your daily life. From the food you eat to the t-shirt on your back – design plays a major role in helping you decide what best fulfills your needs, wants and lifestyle choices.

From a business standpoint, graphic design is a necessity because it serves as one of the most important communication vehicles to deliver your brand, product or service to your customers – the other being verbal. Graphic design allows you to persuade, announce, sell, invite, demonstrate and inform visually via a website, packaging, logo, posters, business cards or brochures. Graphic design legitimizes your offering as a professional organization and aids in the building of your brand for long-term profitability and success.

From an online standpoint, design provides the credibility and trust factor for the all to important call to action. Examples include: buy now, on sale, call today, register, learn more, available here, vote for me, visit www… or add to cart. These phrases are the basis for eCommerce and profitability online, which is why without the proper design standards, conventions and methods implemented by an experienced designer or agency, you hang your online objectives on the precipice of mediocrity or failure.

So, who do you choose for this important task? Today, anyone with a computer can type out a business card, design an advertisement or build a website. You – yourself, may have probably used some fluorescent paper and a blue marker to draw out a garage sale sign. But it takes the talent, experience and knowledge of a professional designer to truly achieve what design is intended to do — add value that initiates an action. I believe design’s greatest virtue is that it adds value in the form of credibility and trust. These two factors, combined with the creativity and resources of a professional designer or agency along with an integrated marketing plan (PR, advertising, promotions, etc.) are the foundations of causing any buyer initially in the sales cycle to consider your product or service seriously for purchase.

Marketing Communications

Creativity is measured in the capacity and talent of a designer to take shape, color, form, style, imagery and type and transcend those design elements into original, progressive ideas that give the viewer or audience something they have never seen before. Creativity also can influence the purchase decision by causing the viewer to feel enjoyment or satisfaction when encountering a piece of communication. In design, creativity is often times restrained to ensure accuracy in communicating with the desired target audience. It can also be repressed by the product or service owner’s idea of how best to present itself. These dynamics determine the level of “punch” of any creative execution.

Graphic design is a very important tool in today’s business world. From an early age we have learned and growed through seeing pictures and reading words. Graphic design is the way organizations teach their customers about their products and services which makes business grow. As our world draws closer to a completed global economy, the discipline of graphic design will continue to contribute to the growth of commerce well into the future.

Professional graphic design services are essential in helping your business:

  1. Look professional = credibility
  2. Communicate ideas
  3. Attract interest
  4. Become more competitive
  5. Add value
  6. Build customer trust
  7. Build employee trust
  8. Attract talent
  9. Build brand equity
  10. Promote a product or service


Author: Jan Rajtoral

Jan Rajtoral AKA Gonzo the Great is the Founder of and Designer at gonzodesign, providing design services across the full spectrum of Brand Identity, Graphic Design, Print and Advertising Design & Website Design.

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